June  2014
25
 
 
社會變遷下文本與類型的轉向
Transformation of Text and Genre under Social Change
 
編輯室報告 /  林富美   Fu-mei Lin
Editor's Note
專題論文
從政治化媒介到媒介化政治:電視政論節目作為制度化的政治實踐
From the Politicization of Media to the Mediatization of Politics: Televised Political Discussion Programs as Institutionalized Political Practice
/ 唐士哲  Shih-che Tang
關鍵字:制度化、政論節目、媒介化、媒介邏輯、實踐
Keywords:institutionalization, political discussion program, mediatization, media logic, practice
  3
電視新聞訪談之知識形式:一個分析架構
Television News Interviews as a Form of Knowledge: An Analytical Framework
/ 江靜之  Chin-Chih Chiang
關鍵字:口語、文類、多媒材、知識形式、電視新聞訪談、影像
Keywords:verbal, genre, multimodality, knowledge form, television news interviews, image
  43
從認知與情感雙歧檢視台灣民眾的廣告規避與趨近行為
Ambivalent Attitudes and Advertising Avoidance Approach
/ 張卿卿  Chingching Chang
關鍵字:情感初始效應、傳播資料庫、廣告規避、雙歧態度
Keywords:affect primacy hypothesis, Taiwan communication survey, advertising avoidance, ambivalent attitudes
  71
社交媒體 vs. 線上遊戲:台灣成人網路使用、媒介慣習與人際互動
Social Network Sites Versus Online Games: Internet Use, Media Habits, and Offline Interaction among Taiwanese Adults
/ 林日璇  Jih-Hsuan Lin
關鍵字:社交網站、孤寂感、媒介慣習、面對面互動 、網路矛盾、網路使用偏好、線上遊戲
Keywords:social network sites, loneliness, media habits, face-to-face interaction, internet paradox, preference for internet use, online games
  99
一般論文
建構及評估關係期待或需求導向之公關策略對組織―群眾關係結果之影響
Impacts of Relationship Expectations and Needs-Oriented Public Relations Strategy on Organization-Public Relationship Outcomes
/ 劉正道  Cheng-tao Liu
關鍵字:公關策略、組織─公眾關係、關係期待或需求
Keywords:public relations strategy, organization-public relationship, relationship expectation or need
  135
馴化IM:即時通訊中的揭露、協商與創造
Domesticating IM: The Revelation, Negotiation and Recreation in IM Communication
/ 王淑美  Sumei Wang
關鍵字:日常生活、馴化理論、資訊傳播科技、即時通訊
Keywords:everyday life, domestication theory, information and communication technologies (ICTs), instant messaging
  161
恐懼與生氣情緒在危機溝通中的角色
The Role of Fear and Anger in Crisis Communication
/ 姚惠忠  Hui Chung Yao
關鍵字:生氣、危機溝通、固定連續樣本研究、恐懼、塑化劑
Keywords:anger, crisis communication, panel study, fear, plasticizer
  193
是誰型塑台灣電影的調性?―從網絡分析著手
Who Tuned the Tones of Taiwan’s Cinemas? -- A Network Approach
/ 林世強  Shyh-Chyang Lin
關鍵字:柯俊雄、無尺度、電影、網絡
Keywords:Ko Chun-Hsiung, scale free, movie, network
  223
書評書介
自願、無薪而且很快樂?「無領」勞動者的夢醒時分―導讀《數位勞動》
Voluntarily Unpaid, but Very Happy? Book Review of Digital Labor: The Internet as Playground and Factory
/ 蕭宏祺  Hong-Chi Shiau
關鍵字:主體性、血汗工廠、自願、無領階級、遊樂、數位勞動
Keywords:subjectivity, sweatshop, volunteer, no-collar class, play, digital labor
  253
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