June  2016
29
 
 
媒介的娛樂效果
Effects of Media Entertainment
 
 
編輯室報告 /  張玉佩   YuPei Chang
Editor's Note
專題論文
以網路購物為例探討媒介作為 娛樂的功能
Hedonism as a Driving Force: Exploring Online Shopping as a Form of Media Entertainment
/ 張卿卿  ChingChing Chang
關鍵字:娛樂、媒體、傳播資料庫、網路購物、雙歧態度
  3
情緒管理在體感遊戲經驗的新觀點: 檢視情緒激越程度與遊戲刺激潛質 的影響效果
New Perspectives on the Mood Management Effect of Playing Motion Sensor Games: Examining the Influences of Arousal and Excitation Potential
/ 陳延昇  Yen-Shen Chen
關鍵字:刺激潛質、娛樂媒介、情緒管理、電玩遊戲、暴力
Keywords:excitatory potential, entertainment media, mood management theory, video game, violence
  45
一般論文
如何說故事: 幾個呈現經驗的現象學命題
How to Present Experiences in Stories: Some Phenomenological Propositions
/ 孫維三  Wei-San Sun
關鍵字:社會現象學、故事、時間性、敘事、理解
Keywords:social phenomenology, story, temporality, narrative, Verstehen
  81
探索2012 台灣總統大選社交媒體之 新聞來源引用
News Sources in Social Media during the 2012 Presidential Election in Taiwan
/ 鄭宇君、施旭峰  Yu-Chung Cheng & Shiuh-Feng Shih
關鍵字:社交媒體、短網址還原、超連結、新聞來源、網址引用、選舉 DOI: 10.6195/
Keywords:social media, unshorten URL, hyperlink, news source, URL citation, election
  109
讀者詮釋「非虛構繪本敘事」之 交流歷程及反應初探: 以國際繪本大獎作品為例
Preliminary Investigation and Interpretation of Readers’ Appreciation of Graphics in Nonfiction Picture Book Narratives: Winners of International Picture Book Awards on the History of Science
/ 賴玉釵  Yu-Chai Lai
關鍵字:非虛構敘事、圖像敘事、圖像詮釋、繪本、讀者反應
Keywords:nonfiction narrative, iconographic narrative, iconographic interpretation, picture book, reader response *
  137
奈米科技發展與政策之常民認知
Public Perception of Nanotechnology and Its Policy in Taiwan
/ 施琮仁*、林宜平、鄭尊仁  Tsung-Jen Shih, Yi-Ping Lin, & Tsun-Jen Cheng
關鍵字:公眾感知、奈米科技、奈米產品標示、風險溝通
Keywords:public perception, nanotechnology, labeling, risk communication
  183
書評書介
競合策略
Co-Opetition
/ 李雅靖  Ya-Ching Lee
關鍵字:附加價值、參與者、價值網、賽局理論、競合策略
Keywords:added-value, game theory, participants, value net, co-opetition
  223
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